I swear by this product and I will never use another brand. This has never disappointed me. If you have super straight Asian eyelashes like I do and no mascara seems to hold the curl - definitely pick up this brand. Obviously a Japanese brand would know how to create the perfect solution for Asian eyes. I don’t really get the reviews saying it’s difficult to remove. Just use a regular oil base make up remover and *hold it on the eyelashes for longer* to dissolve the product. I use regular drugstore brand makeup remover. No issue.

Unbelievable until you tried it on personally even after tons of good reviews!! My heart skipped a beat when the eyes blinked back wickedly, with obvious extended lashes, especially the bottom lashes!! Astonishing!! The lashes really curled!!! Dolly picture with lovely lashes on product packaging is true to its image, I almost believed I were a dolly. Cleaning, yet to test with miceller water although a few reviews had mentioned to no avail. I used H2O+ Dual Action Eye Makeup Remover, lightly oil based and removed mascara effectively. Staying power: living in humid and tropical atmosphere the mascara on bottom lashes melted over the skin. Grateful that I ordered dk. brown so it didn’t smudge greyish to create public confusion that Halloween has arrived one month in advance.

This gorgeous mascara gives me thick and doll like eyelashes, but in a way that looks natural as it is a chocolate brown colour, rather than traditional black mascara. As soon as you put on a little bit, your eyelashes look like you curled them! I highly recommend this product.

This mascara defies all of my expectations. The color is a nice dark brown, not a black like most turn out to be. It has an interesting scent, but not off putting. I accidentally forgot to take it off a few nights and it stayed right in place, without even smudging to my under eye. I’m impressed! The packaging is cute also.

Words cannot describe how much I LOVE this mascara. I'm a huge fan of KissMe mascaras because they're the only ones that won't smudge throughout the day, but had stopped using them for a while because of how hard they were to wash off at the end of the day. This one — with the new formula — gets off easily with my face wash! The mascara also adds incredible volume and length to my lashes. Highly recommended if you have stubborn, short Asian lashes like me.

If you have (Asian) short and straight lashes, look no further and try this one! I still need to curl my lashes with eyelash curlers but with this mascara, the curl stays all day. It gives a right amount of volume that looks natural, separated and elegant. I like the brown shade that is very natural and almost barely there, so it doesn’t look like I work really hard (which is actually true.)

Bought it for my mom, she loves it. The color is more reddish than yellow, and it looks better with green eye colour. Quality is great, it’s durable and does not fall off for the whole day, even if it’s raining outside. Still, you don’t have to use any face cleaners to wash it off as a must, simple micellar water works just fine.

Not heavy on the lashes, defines them nicely but very subtle. I love the brown tone, looks very natural. At the end of the day, I do have some darker shadow under my eyes but I get that with all mascaras...I think thanks to the brown shade it is less so Im very plesed and will buy again.

Beware that this one has a bit of a reddish tint and is not a deep dark brown mascara. However that makes it extra flattering in my opinion. the formula and wand are great. and it's a good one for softer yet bold (!) looks. will def. buy again.

the color is brown, but not really dark...the brush doesn't really do something.. It was very difficult to wash the product away even using cleansing balm, and face cleanser... still tomorrow morning I had "panda eyes" it also irritated my eyes, and I am not usually allergic to makeup... not recommended!